Author: Elisabetta Alicino
★ Creative Director & Strategist @brandgenesi • post about: Brand, Design, Digital Strategy, Generative AI, Empowerment ★ find me on IG ☞ @eli.alicino
★ Creative Director & Strategist @brandgenesi • post about: Brand, Design, Digital Strategy, Generative AI, Empowerment ★ find me on IG ☞ @eli.alicino
The Abyss We Built No image attached. Nothing to restore. No file, no input, no visual reference. Just a prompt that assumed something disturbing was there. And a model that filled the void anyway. What you’re looking at didn’t come from a hidden archive. It’s not memory, not retrieval. It’s the collective uncanny — everything […]
Explore how blending human creativity with AI breaks the monotony and sparks aesthetics
The world of digital creativity is vast, and AI has become a big part of it.
But there’s a problem: many AI images are starting to look the same. Here’s my take on it:
Brands in 2023 The Balance of Caution and Bold Evolution Have you ever stopped to think about how cautious brands have become in 2023? When was the last time you saw a brand make a bold decision (no, Balenciaga with that kid mess doesn’t count), something that made you say “Wow”? If you’re nodding, know […]
GenAI has revolutionized the creative industry The fusion of Generative Design and AI is reshaping the creative domain and that means that by now GenAI has revolutionized the creative industry. This blend of traditional design principles with advanced artificial intelligence is not just a trend but the future of creative expression. From digital art masterpieces […]
As brand culture and marketing continue to evolve, one thing remains constant: the need for captivating and visually stunning content. In this context, generative AI – including image generation – has the potential to revolutionize the way brands create and share their visual narratives.
Can Midjourney and Generative AI Design Visual Brand Identity Systems?
Imagine a world where innovation and creativity reach their zenith, where the boundaries between human and artificial blur into an explosive synergy.
This is – potentially – the realm of Midjourney and generative AI, a revolutionary fusion in design and communication.
But can these tools craft visual brand identity systems? The answer is that, although they cannot entirely replace human creative genius, they can undoubtedly unleash an unstoppable force in the hands of skilled designers.
As designers and brand experts, we often find ourselves in a rapidly changing technological landscape. Artificial Intelligence (AI) has become an integral part of our industry, offering new possibilities and opportunities for growth. While I bet you reading this have a deeper understanding of AI than most people on the planet, it’s essential to recognize the value of sharing this knowledge with others. In this article, we will discuss how to overcome impostor syndrome, the importance of continued learning, and why curiosity is crucial for success in the AI field.
Starting from the concept of “Gestalt”, a set of principles well known to designers, we can say that it refers to the way in which we perceive things as an organized whole, rather than as a series of separate parts.