As brand culture and marketing continue to evolve, one thing remains constant: the need for captivating and visually stunning content. In this context, generative AI – including image generation – has the potential to revolutionize the way brands create and share their visual narratives.
Can Midjourney and Generative AI Design Visual Brand Identity Systems?
Imagine a world where innovation and creativity reach their zenith, where the boundaries between human and artificial blur into an explosive synergy.
This is – potentially – the realm of Midjourney and generative AI, a revolutionary fusion in design and communication.
But can these tools craft visual brand identity systems? The answer is that, although they cannot entirely replace human creative genius, they can undoubtedly unleash an unstoppable force in the hands of skilled designers.
Starting from the concept of “Gestalt”, a set of principles well known to designers, we can say that it refers to the way in which we perceive things as an organized whole, rather than as a series of separate parts.